Category: SEO Blogs
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![SEO vs PPC: Which is Better in 2025? [Pros, Cons, and More]](https://wpatlas.atlassoftweb.com/wp-content/uploads/2025/03/Atlas-Blog-banner.png)
SEO vs PPC: Which is Better in 2025? [Pros, Cons, and More]
Imagine you own a small business and want more people to find you online. You hear about SEO and PPC, but which one should you choose? Both can boost your website traffic, yet they work in totally different ways. SEO or search engine optimization, helps you rank higher on Google naturally, while PPC, or pay…
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The Best Shopify SEO Services to Generate More Traffic in 2025
E-commerce is changing the face of shopping, and Shopify has emerged as one of the most popular destinations for entrepreneurs who want to start an online store. However, setting up a Shopify store is insufficient to succeed in today’s competitive online marketplace. Your store needs traffic and high-quality, targeted visitors who are likely to convert…
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Search Engine Optimization (SEO) Marketing: The Definitive Guide for 2025
SEO marketing has evolved over the years into one of the most potent strategies that you can use to leverage your online presence today. Learn the most important and effective methods to rank up your website in the Search engine’s results, attract free traffic, and increase your conversion rates. It is thus imperative for any…
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SEO Analytics: Key Metrics to Measure Your Brand’s Organic Success
Many digital marketers and brand owners find themselves wondering how to decode the complexities of SEO and gauge their online impact effectively. Understanding your brand’s organic presence is pivotal, as it directly correlates with audience engagement and conversion rates. By harnessing the power of SEO analytics, you can unearth valuable insights that not only reflect…
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Unlock the power of backlinks with our guide: How Backlinks Elevate Your Marketing Game
You have the opportunity to transform your digital marketing strategy by understanding the pivotal role of backlinks. This guide will provide you with necessary insights into how quality backlinks can enhance your search rankings, boost your website’s credibility, and ultimately drive more traffic to your site. By implementing effective backlink strategies, you can build a…
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SEO Impact: How does SEO impact your website?
As a matter of fact, SEO is a very important factor when it comes to the success of your website. Hire SEO Experts so, they help to manage SEO activities to improve the ranking of the site on search engines, making it easier to attract more organic visitors to your pages. SEM is a unique…
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Dominate Search Rankings with the Best SEO Agency in India
Find out how to rank higher and crush competitors in 2024 SEO for eCommerce, B2B, FMCG, real estate, healthcare, education, and FinTech. Hire Best SEO Agency in India – Atlas SoftWeb, the renowned SEO service provider in India and enjoy unique SEO services tailored to your industry and powered by Artificial Intelligence. SEO Trends in…
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Google SEO Updates 2024: Understanding the E-E-A-T Framework
With the Google SEO updates 2024, staying ahead in the ever-evolving SEO landscape has become more crucial than ever. As search engines like Google continuously refine their algorithms, it’s essential to keep pace with these advancements and adapt your strategies to remain competitive in this dynamic environment. So, that clarified, lets focus on all the…
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What Are The SEO Challenges Faced in The Indian Market?
In India, SEO plays a vital role because of the significance of regional and city-specific searches. If you’re working on SEO in the Indian market, you might come across some key challenges along the way. Let’s dive into what to expect! 1. High Level of Competition: Because of its robust IT and services sector, India…
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The Google SGE Guide: Navigating the Search Generative Experience for Businesses
This blog post will serve as your guide to understanding SGE, its impact on businesses, and how you can adapt your SEO strategy to thrive in this evolving landscape.
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Why does Domain Authority matter in SEO?
why Domain Authority matters in SEO, how it’s calculated, and strategies to improve it for better search engine rankings.
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Boost Your Dental Practice with Proven Dental SEO Services
Let’s talk about SEO for dental practices and how dental SEO can help draw qualified patients to your practice!
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SEO Checklist 2024 You Need to Follow Before Going Live
Website developers have to be as well-informed and shrewd as SEO practitioners when it comes to creating a website with a solid SEO foundation. Developing a website requires some technical skills and SEO requires a totally different set of technical skills. Every time a new website is started, the makers have to go through Google’s…
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Google March 2024 Core Update for Spam and Low-Quality Content on Search
Every day, every minute millions of users searching online on Google search engine for the best informational content as per their requirement. Over time, with many research Google has developed spam policies and automated systems to find and punish spammers, continually adapting to address emerging tactics aimed at manipulating Google search results with the spam…
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Top 7 Future Trends and Advancements in SEO in Coming Years
SEO – Search engine optimization is one of the most important aspects of digital marketing that helps in boosting the business’s visibility. SEO impacts the ranking of web pages and helps you rank your website on the top of SERPs. As the digital world is evolving, companies are focusing on improving their online presence and…
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How to Grow Your Business Online in 2024?
Well, this topic has gone through many discussions. And due to COVID, it has become even more important as people have to move their businesses towards online. In 2021, when we have just started to adapt to the new normal, COVID attacked back on our lives with the second wave. Besides that, growing a business online…
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Why Favicon is Missing on Google Search? Find The Solution Here
Why Your Favicon Not Indexed on Google Search? In today’s digital age, the look and functionality of a website are important factors in attracting and retaining visitors. An often overlooked element that can significantly affect a website’s identity and visibility in search engines is the favicon icon. In this article, we will delve into the…
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Understanding The Latest Google SEO Algorithm Update
As Google is the pioneer and the flag bearer of search marketing, keeping pace with the latest Google SEO and Algorithm updates is vital to enhance the optimization of your website. Latest 2023 Google SEO Algorithm Update November 2023 reviews update: In order to align with the latest requirements, websites providing reviews must ensure adherence to…
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Understanding The Latest Google SEO Algorithm Update
As Google is the pioneer and the flag bearer of search marketing, keeping pace with the latest Google SEO and Algorithm updates is vital to enhance the optimization of your website. Latest 2023 Google SEO Algorithm Update November 2023 reviews update: In order to align with the latest requirements, websites providing reviews must ensure adherence…
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What is Google’s SpamBrain? October 2023 Google Spam Update
Wednesday, October 4, 2023, Google launched a new update for spam detection systems that will enhance their coverage in multiple languages and spam categories. Google is Already Working on Its Next Update to Further Safeguard The Search Experience. This update is focused on addressing various types of spam that have been reported by their community…
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What is Technical SEO? 5 Best Practices Technical SEO Experts Follow
Technical SEO optimizes the technical aspects of a site, such as a page loading times and ease of crawling, to boost SEO.
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How Does An Expert SEO Consultant Help Your Business in 2023-24?
An expert SEO consultant can help you in the year 2023 to overcome retail sales loss and beat your online competitors efficiently. Ever since the Y2K era, the internet has been booming with millions of websites across several domain extensions. Internet Users of this digital era of smartphone and tablet devices have been facilitated to…
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Examples of ChatGPT: 5 SEO and Digital Marketing Strategies
Businesses in the contemporary digital era are continuously looking for innovative methods to connect with their customers and beat off the competition. ChatGPT, an AI-powered language model that has revolutionized the way we approach digital marketing, is one of the latest products to enter the market. Businesses aiming to streamline their marketing initiatives and establish…
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What is ROAS? how to calculate Return On Ad Spend?
ROAS helps online businesses in assessing the effectiveness of their advertising strategies and identifying areas for improvement in future campaigns. Know more about ROAS
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PPC Services: How to Drive Sales with PPC Management Services
Atlas SoftWeb is a PPC Agency and a Google Partner, that specializes in Pay-Per-Click (PPC) advertising and management.
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Voice Search: Quick Tips To Optimise Your Site For Future SEO Success
Talking to robot assistants on a regular basis sounded like science fiction a few decades ago. Today, Siri or Alexa can easily ask for recommendations for the local taco stand, dog park, or day spa. Conducting web searches with a virtual assistant is increasingly commonplace on everything from smartphones to smart speakers to smart TVs.…
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The Complete Guide for Yoast SEO Installation and its Use for your WordPress Website
Website designing is a tedious job to do and here are some insights about top web designing trends expected in the year 2023. Check the top web design trends to be followed in the year 2023 below,
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Why Does It Take So Long To See Noticeable Results from Your Website SEO efforts?
Website SEO is a set of technical and content practices for optimizing website page with search engine’s ranking algorithm for better ranking
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How Local SEO Services Can Help You Drive Traffic to Your Website?
Atlas SoftWeb is a top local SEO company offering best local SEO services. our search engine optimization services help grow sales online.
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8 ECommerce SEO Guidelines for 2022 From Google Expert
ecommerce SEO tips shared by Alan Kent from Google will help you get your ecommerce website on the right track, and in front of the right people.
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Good Web Sites Are Good For SEO: Google | Website Development Standards
A recent Twitter conversation between Google’s John Mueller and an SEO expert stated something which most of us know. It reaffirmed the fact that a lot of good accessibility website development best practices are also good SEO best practices. Mr. Muller was asked “Is ADA Compliance a Google ranking factor?” to which Muller responded that…
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How to Plan a New Product Launch Through Social Media Platforms?
Planning a social media product launch is a fantastic way to gain new followers, increase sales, and convert your current audience into consumers. Unlike a traditional in-store promotion, marketers can now reach thousands of potential customers when they launch a new product on social media. It’s not as simple as releasing a single post on…
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Your Ultimate Guide to Google’s Core Web Vitals
Google released its new core web vitals update in mid-May 2021. With this update, it announced three ranking signals that would be considered to rank the website. These core vitals are combined with existing UX-related signs. Continue reading to learn everything you want to know about this in our blog today. Google’s algorithm has been…
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Why Keyword Stuffing In Content Is Dangerous & How To Avoid It?
Your website visitors search & find you, view your website and ideally become customers due to the high rankings of your site and landing pages. Ranking on search engines is easy if you have relevant and frequently updated & informative content, appropriate metadata, internal & external links and so on. However, when it comes to…
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6 Digital Marketing Services That Are Important For A Website
“Digital Marketing” is a catchword term that has become a tag for the internet-savvy business world. Today the digital presence of people or businesses matters more than that of a physical one. In this digital era, your business can’t survive if it doesn’t have an online presence. People’s first preference when looking for any goods…
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How Social Media Can Help Your Website Rank Higher on Search Engines
One of the most discussed questions among entrepreneurs is – Do Social Media Platforms enhance or influence your SEO ranking? Well, the precise answer is – Yes, It does. Ideally, social media and SEO do not directly connect; hence, it does not directly impact your SEO ranking. But there’s a catch to this. They work…
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6 Digital Marketing Tactics You Can Learn From The IPL 2020 Event
Across the globe and for Indians, the Indian Premier League (IPL) is the most massive sporting and marketing extravaganza. Since 2008, the victorious Indian Premier League has completely altered T20 cricket and has given the format a significant name. As a result, the IPL brand is now on its own. The Dream11 IPL 2020 and…
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Another successful Digital Marketing Campaign for BTech Admissions 2020
As the curtains go down for BTech Admissions in the Institute of Technology, Nirma University for the 2020-2021 year, Atlas SoftWeb had yet another successive year to celebrate with admissions targets achieved through its Digital Marketing activities. Despite all odds, pandemic crisis, and uncertainty of JEE Exams, Atlas SoftWeb has successfully achieved another record of…
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Maximizing Cost Savings: Why Choose India for Website Development?
In a time of quickly developing advancements, each business is in a race – a race to rise as a substantial part of present-day innovations, which take the world forward on its voyage. Many organizations focus on releasing better services and products with each passing day, and in this marathon, the bigshots consider having an…
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Growing Your Online Presence Is Today’s Growing Business Concern!
With Covid-19 lockdown showing no signs of ending, online business is the new normal business and digital marketing offered by SEO consultants addresses the growing concern of businesses on how to have a steady growth of businesses online.
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Atlas SoftWeb is an Across the Board Leader in SEO and Magento development company!
As a leading Magento development company, Atlas SoftWeb is composed of highly skilled IT professionals. We follow a strict and proven work strategy which always leads to genius results for our clients. We offer services in WordPress design, Magento store development, PHP programming and a multitude of other areas of expertise. We are also a…
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How to sustain Top Position on Google?
Producing a constant amount of site traffic is the foundation of each online business. If you lack the number of visitors to your website, it becomes difficult to change them into prospects and loyal, long haul customers. When you build up yourself as an expert through the viewpoint of Google, it will expand your perceivability…
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How To Do SEO For WordPress Site? Which SEO Techniques To Follow
Whether you are just getting your business in the online world or still working on ways to boost your online presence, it might be wise to try WordPress. Starting out as a blogging platform, WordPress has now evolved into a full-fledged web development platform. Powering millions of websites worldwide, this open source technology has been…
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Latest SEO Trends To Watch Out in 2018
SEO or Search Engine Optimization is a very competitive game, where it’s all about staying ahead of your competitors. The world of SEO changes frequently. With new techniques coming up, in order to stay in the game, website owners have to be aware of how search engines are changing and in the same way write…
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Why Prefer Atlas Softweb For Website Designing?
A website builds your brand. With the revolution of Internet marketing, a majority of people are looking to build their website whoever they are – individuals, shop-keeper, restaurant or café owners, tutors, doctors, bloggers, and engineers, etc. A delightful and eye-catching site can enable your business to achieve new heights. A website is possibly the…
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Why WordPress is Making It Difficult To Install Plug-ins?
Generally, I think WordPress is a quite strong stage. Obviously, we convolute things when we drag 3rd party components into it for enhancing performance or security, including new features, or opening up more noteworthy functions. Be that as it may, the result is, for the most part, justified, despite all the trouble. Without those additions…
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Are You Using Gmail Account? Beware Of This Cyber Threat For Gmail Users
Gmail users have been alarmed about another Google Mail include which could be utilized by online convicts to complete a rush of scams, media revealed. The organization, in April, revealed its fresh out of the box new outline which presented a clean new UI and a swathe of new highlights including the capacity to snooze…
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The Do’s and Don’ts of E-commerce SEO
The online marketplace is continuously evolving. New trends are constantly emerging in digital devices and channels and along with it, consumer behavior is also changing. The way consumers shop online is changing every day. For this reason, SEO algorithms are also dynamic and becoming more sophisticated day by day. So, to stay competitive in this…
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Introduction to the new rich card features in Google Webmaster
Google first introduced rich cards in the US in 2016, which created a new way for site owners to present previews of their content on the search results page. On 17th May 2017, Google announced the new rich card feature, available for use to site owners all over the world. As explained by Google, “Rich…
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Blogger Outreach to Drive More Traffic
Only writing an engaging blog won’t help you to gain attention. Reaching out to the mass and promoting yourself takes more effort than scribbling the blogs. Marketing to the right audience, through a right channel is very important. Link building strategies are way in the past, linking back to your site from authoritative bodies adds…
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Everything You Need to Know About Google Stop Words
Stopwords. You wonder what the name denotes, right? Simple! Stopwords are the words which are given the least importance by the search engines while turning up the related results for the user. Examples are ‘a’, ‘an’, ‘the’, ‘as’, ‘is’, ‘of’, ‘many’, etc. Mostly, in the body of the blog posts currently present in the web,…
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Why google boosts mobile-friendly algorithm
Goggle has announced to boost the mobile friendly algorithms which was launched in April 15,2015. This news has been updated by google on webmaster blog. According to google, the updates will be executed by the month of May. Google gives the reason for boosting is, to improve the effect of mobile signals. When the update…
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Google: Are Title Tags A Critical Ranking Factor?
Title tag is an HTML title element that remains as an important part of SEO Services. Being a critical aspect of SEO strategy and user experience, title tags is used to describe the topic and theme of an online document. Since it is the overall label for the content of a page, they have a…
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Google updates its Webmaster Guidelines
Website owners, developers and SEO specialists consider Google Webmaster as an effective tool to monitor the health and success rate of their website. As its sole purpose is to diagnose, monitor and optimize the site, Google Webmaster tool can improve the SEO strategy and help you get better rankings. Google has formulated some set of…
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Google Puts Phone and Contact Apps on Play Store
Google’s open source mobile OS Android has been a dominant player in the smartphone business. Based on the Linux kernel and designed primarily for touchscreen mobile devices, Android has managed to grab the lion’s share of smartphone market in the recent years. Over 1.4 billion smartphone users have an Android device and the numbers are…
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Google Refreshes Penguin Faster
The off-site SEO professionals will reap the rewarding results from the faster Penguin refreshment. The Google engineers are working hard for a solution to refresh Penguin faster. For the last 11 months and 6 days, the Google users have been using Penguin 2.1. But, now the Google professionals have decided to update the Penguin 2.1.…