Category: Digital Marketing Blogs
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![SEO vs PPC: Which is Better in 2025? [Pros, Cons, and More]](https://wpatlas.atlassoftweb.com/wp-content/uploads/2025/03/Atlas-Blog-banner.png)
SEO vs PPC: Which is Better in 2025? [Pros, Cons, and More]
Imagine you own a small business and want more people to find you online. You hear about SEO and PPC, but which one should you choose? Both can boost your website traffic, yet they work in totally different ways. SEO or search engine optimization, helps you rank higher on Google naturally, while PPC, or pay…
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Marketing Agency Cost: How Much It Costs To Market Your Business in 2025
The marketing budget functions as a fundamental revenue source regardless of your business category – from small or medium-sized businesses to established enterprises. Working with a marketing agency requires several critical elements to determine the total expenditure that business owners need to comprehend to achieve their investment goals. The understanding of marketing agency costs allows for…
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PPC for Higher Education: Maximizing Enrollment with Atlas SoftWeb
PPC for Higher Education is one of the best ways to increase traffic to your higher education website and get more enrollments. Know more
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7 Proven Higher Education Lead Generation Strategies
To help you enhance your student enrollment process and achieve your goals, we’ve compiled a list of 12 proven lead generation strategies.
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How to Grow Your Business Online in 2024?
Well, this topic has gone through many discussions. And due to COVID, it has become even more important as people have to move their businesses towards online. In 2021, when we have just started to adapt to the new normal, COVID attacked back on our lives with the second wave. Besides that, growing a business online…
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YouTube vs. Vimeo, Which Platform Reigns Supreme?
Are you in search of a comparison between YouTube and Vimeo to determine which one is better for embedding videos in WordPress? When it comes to sharing videos online, YouTube and Vimeo are the two most popular platforms available. Both have their own strengths and weaknesses. In this article, we will compare YouTube and Vimeo,…
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Meta Launches Paid Ad-Free Subscription Option in Europe
If you’re using Facebook or Instagram and live in the EU, EEA, or Switzerland, Meta will give you the freedom to decide how you want to interact with Meta platforms. Meta will provide individuals in the European Union (EU), European Economic Area (EEA), and Switzerland with the opportunity to avail of a monthly subscription for…
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Hurray! We Did it! We are 15th Among the Top Digital Marketing Agencies
Hurray! We Did it! We are 15th among the Top Digital Marketing Agencies We are incredibly delighted to inform you that we have got the spot in the list of best digital marketing agencies released by DesignRush on 11th May 2023. Check out the detailed information on this in this Blogpost. A B2B marketplace namely…
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It’s Official! Atlas SoftWeb Is A Google Partner Agency
We are excited to announce that Atlas SoftWeb is now an official Google Partner Company. On our road to success in offering top-notch website development and eCommerce solutions, we have reached yet another milestone. It is indeed a new and a huge milestone for us as a leading digital marketing company. In terms of online…
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How To Approach Instagram Influencers Like A Pro? (With Infographic)
Influencer marketing, also known as branded content or collaborating with artists, is a guaranteed approach to increase your brand’s social media reach. There is no one-size-fits-all solution for implementing the influencer marketing strategy, but with the correct planning and analysis, almost any company can benefit. Influencer marketing is the booming trend due to the popularity…
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How to Plan a New Product Launch Through Social Media Platforms?
Planning a social media product launch is a fantastic way to gain new followers, increase sales, and convert your current audience into consumers. Unlike a traditional in-store promotion, marketers can now reach thousands of potential customers when they launch a new product on social media. It’s not as simple as releasing a single post on…
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Your Ultimate Guide to Google’s Core Web Vitals
Google released its new core web vitals update in mid-May 2021. With this update, it announced three ranking signals that would be considered to rank the website. These core vitals are combined with existing UX-related signs. Continue reading to learn everything you want to know about this in our blog today. Google’s algorithm has been…
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6 Digital Marketing Services That Are Important For A Website
“Digital Marketing” is a catchword term that has become a tag for the internet-savvy business world. Today the digital presence of people or businesses matters more than that of a physical one. In this digital era, your business can’t survive if it doesn’t have an online presence. People’s first preference when looking for any goods…
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How Social Media Can Help Your Website Rank Higher on Search Engines
One of the most discussed questions among entrepreneurs is – Do Social Media Platforms enhance or influence your SEO ranking? Well, the precise answer is – Yes, It does. Ideally, social media and SEO do not directly connect; hence, it does not directly impact your SEO ranking. But there’s a catch to this. They work…
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6 Digital Marketing Tactics You Can Learn From The IPL 2020 Event
Across the globe and for Indians, the Indian Premier League (IPL) is the most massive sporting and marketing extravaganza. Since 2008, the victorious Indian Premier League has completely altered T20 cricket and has given the format a significant name. As a result, the IPL brand is now on its own. The Dream11 IPL 2020 and…
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Another successful Digital Marketing Campaign for BTech Admissions 2020
As the curtains go down for BTech Admissions in the Institute of Technology, Nirma University for the 2020-2021 year, Atlas SoftWeb had yet another successive year to celebrate with admissions targets achieved through its Digital Marketing activities. Despite all odds, pandemic crisis, and uncertainty of JEE Exams, Atlas SoftWeb has successfully achieved another record of…
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What does “wtm” mean on social media?
WTM abbreviation is used during conversation to express concern and ask people of the state of mind they are going through.
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How does the social media influences e-commerce business?
There is no doubt that social media rules everywhere. Be it the start-ups, small business or large scale industry, social media is must for growth. It is the reasonable tool one can ever afford for marketing their product on global scale It becomes the game changer in last 10 years. It is the trend one…
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Digitization in Retail & Wholesale Industry
The world is going digital and the business world is struggling to keep pace with the breakneck pace of innovations. According to the results of a joint study from The National Center for the Middle Market and Magento Commerce, digitization has become a significant concern for businesses across the world. The research, “How Digital Are…